Traceability: a global snapshot of the food industry’s digital evolution
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About the research
As different traceability regulations and legislations roll out across the globe – from FSMA 204 to EUDR - why does the food sector still feel conflicted about integrating supply chain transparency into its daily processes?
We surveyed 500 industry professionals across the US and the UK to ask them about:
readiness for upcoming compliance deadlines
where they are in the digital adoption journey
the blockers and challenges with traceability
We also got input from five industry experts who specialise in food supply chain traceability to gain their added insight about our survey findings.
Here are the results.
The industry experts
Tom Hollick, Group Forests Manager
Tesco
Mark Earnest, VP of Quality Assurance
Captain D's
Sara Mortimore, Former Vice President,
Global Food Safety
Walmart
Dr Stephanie Brooks, Head of Business -
Traceability Innovation
Foods Connected
Dr Fiona Roberts, Head of Business -
Animal Welfare, Compliance & Environment
Foods Connected
The research was conducted by Foods Connected in partnership with Censuswide, surveying 500 senior level people working in companies with 100+ employees with a revenue of £10M+ / $10M+ within the food industry in the UK and USA (aged 18+) between 12.03.2024 - 18.03.2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
