--- title: Foods Connected - Traceability in the food industry whitepaper description: Discover how 500 food professionals are tackling digital traceability, FSMA 204 readiness and supply chain transparency in our latest research report. --- [![FoodsConnectedLogoEmail](https://marketing.foodsconnected.com/hubfs/FoodsConnectedLogoEmail.svg "FoodsConnectedLogoEmail")](https://www.foodsconnected.com) # NEW RESEARCH REPORT # Traceability: a global snapshot of the food industry’s digital evolution  ![Traceability - cover](https://marketing.foodsconnected.com/hs-fs/hubfs/Traceability%20-%20cover.jpg?width=350&height=247&name=Traceability%20-%20cover.jpg "Traceability - cover") ### Access the full research findings ### About the research As different traceability regulations and legislations roll out across the globe – from FSMA 204 to EUDR - why does the food sector still feel conflicted about integrating supply chain transparency into its daily processes? We surveyed 500 industry professionals across the US and the UK to ask them about: - readiness for upcoming compliance deadlines - where they are in the digital adoption journey - the blockers and challenges with traceability We also got input from five industry experts who specialise in food supply chain traceability to gain their added insight about our survey findings.   Here are the results. ## The industry experts ![TraceabilityTom Hollick](https://marketing.foodsconnected.com/hs-fs/hubfs/TraceabilityTom%20Hollick.png?width=300&height=319&name=TraceabilityTom%20Hollick.png "TraceabilityTom Hollick") Tom Hollick, Group Forests Manager Tesco ![TraceabilityMark Earnest](https://marketing.foodsconnected.com/hs-fs/hubfs/TraceabilityMark%20Earnest.png?width=300&height=300&name=TraceabilityMark%20Earnest.png "TraceabilityMark Earnest") Mark Earnest, VP of Quality Assurance Captain D's ![TraceabilitySara Mortimer](https://marketing.foodsconnected.com/hs-fs/hubfs/TraceabilitySara%20Mortimer.png?width=300&height=304&name=TraceabilitySara%20Mortimer.png "TraceabilitySara Mortimer") Sara Mortimore, Former Vice President, Global Food Safety Walmart ![TraceabilitySteph Brooks](https://marketing.foodsconnected.com/hs-fs/hubfs/TraceabilitySteph%20Brooks.png?width=300&height=300&name=TraceabilitySteph%20Brooks.png "TraceabilitySteph Brooks") Dr Stephanie Brooks, Head of Business - Traceability Innovation Foods Connected ![TraceabilityFiona Roberts](https://marketing.foodsconnected.com/hs-fs/hubfs/TraceabilityFiona%20Roberts.png?width=300&height=319&name=TraceabilityFiona%20Roberts.png "TraceabilityFiona Roberts") Dr Fiona Roberts, Head of Business - Animal Welfare, Compliance & Environment Foods Connected --- ### *The research was conducted by Foods Connected in partnership with Censuswide, surveying 500 senior level people working in companies with 100+ employees with a revenue of £10M+ / $10M+ within the food industry in the UK and USA (aged 18+) between 12.03.2024 - 18.03.2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. * --- [![Footer-Brand-Icon](https://marketing.foodsconnected.com/hs-fs/hubfs/Footer-Brand-Icon.png?width=150&height=45&name=Footer-Brand-Icon.png "Footer-Brand-Icon")](https://www.foodsconnected.com) © FOODS CONNECTED LTD 2024. ALL RIGHTS RESERVED