Traceability: a global snapshot of the food industry’s digital evolution 

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About the research

As different traceability regulations and legislations roll out across the globe – from FSMA 204 to EUDR - why does the food sector still feel conflicted about integrating supply chain transparency into its daily processes?

We surveyed 500 industry professionals across the US and the UK to ask them about:
  • readiness for upcoming compliance deadlines
  • where they are in the digital adoption journey
  • the blockers and challenges with traceability
We also got input from five industry experts who specialise in food supply chain traceability to gain their added insight about our survey findings.  
Here are the results.

The industry experts

TraceabilityTom Hollick

Tom Hollick, Group Forests Manager


TraceabilityMark Earnest

Mark Earnest, VP of Quality Assurance

Captain D's

TraceabilitySara Mortimer

Sara Mortimore, Former Vice President,

Global Food Safety


TraceabilitySteph Brooks

Dr Stephanie Brooks, Head of Business -

Traceability Innovation

Foods Connected

TraceabilityFiona Roberts

Dr Fiona Roberts, Head of Business -

Animal Welfare, Compliance & Environment

Foods Connected

The research was conducted by Foods Connected in partnership with Censuswide, surveying 500 senior level people working in companies with 100+ employees with a revenue of £10M+ / $10M+ within the food industry in the UK and USA (aged 18+) between 12.03.2024 - 18.03.2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.